|
 |
The
EDGE Effect |
 |
|
| As
in nature, focuses on those critical areas where distinct elements meet
- and the influences they have on each other (ie. where the river meets
the bank, where your company meets its consumers, where your product merges
with its competition). Understanding/ anticipating the changes that will
occur by that "meeting", and rebalancing the elements involved, are the
fundamentals of successful planning. |
| |
|
|
|
|
|
| The
Edge has Principles... |
|
| |
| As a group
of highly motivated research consultants, we are committed to providing
our clients with innovative approaches that generate exceptional insight-
faster and less expensive than any of our competitors. To meet this
new standard we have pioneered a technological operating system that
is unrivalled anywhere in the world. |
| |
| ...
and Principals |
|
|
|
| Jane
Jamieson- President,
arrived at The Edge after a dozen years of market research
management experience with major Canadian suppliers. En route (yah,
she speaks French too), she earned a postgraduate degree in communications,
and developed an unusual knack for creative project design and astute
analysis.
Brian
Jamieson- VP, capitalizes
on his career in communications (yah, he speaks a lot) and his knowledge
of program delivery across the marketing mix, to ensure that study
results are focused and actionable.
|
| |
| Our
Pledge |
|
| To
consistently provide our clients with a clear course of action; to
aid in the development of sound and assertive marketing strategies. |
|