Here is an exciting new opportunity for you to gain valuable and timely feedback from your target audience in the most realistic way possible. StorEdge interviewing is conducted within the actual retail venue, using our proprietary Point! System technology.

SAMPLE VENUE
Dominion test store - with full access to any aisle in-store/any category;

~  other store banners and types available upon request
~  ask to see our portfolio of on-location research

Using hand-held portable units – The Point! System
With our portable digital data entry devices, The Point! System, getting people’s opinions has never been so easy! Here are some of the advantages:

1.  It's quicker - with built-in branching/skip patterns, and graphically rich touchscreen data collection, the average interview takes about 70% of the time that it would with pen & paper = more information, less respondent fatigue.

2.  It's more accurate - the data that is entered to the touchscreen is exactly what appears in your report data and because testing is conducted in-store the respondent is exposed to authentic response stimuli.

3.  It's proven - having conducted StorEdge programs in Dominion, Sobeys, Loblaws, Wal-Mart, 7-Eleven, Tiger Express, Costco and more, we've delivered actionable learning from all types of consumers in unprecedented timeframes.

4.  It's flexible - If you truly want to know how your package is performing on shelf, what advertising is top-of-mind while shopping your category, how your consumer's decision tree is structured, or what aspects of your competitive "marketecture" are driving sales then you need to ask them as they shop.

References: During the past 18 months The Edge has conducted StorEdge tests in various stores for ConAgra; Scott Paper; Melitta; Quaker Tropicana Gatorade; Canadian Living Magazine; Maple Leaf Foods to name just a few.

PROGRAMS
1. PackEdge – how your brand fits within the category, or how a new design will perform relative to other competitive products on shelf in-store and your current packaging.

2. PassEdge - track brand over time – competitive array – Edge scores on key measures (Impact; Purchase Interest; Competitive Standing)

3. AdEdge – know what your advertising is doing for you when it counts; at the purchase decision point with audio/visual images presented within the digital survey.

4. Live! CoverEdge – learn about your corporate or brand image, place your product or conduct taste tests with consumers who are really shopping your category.

5. Marketecture - Category management. The Consumer-Eyes process sets the focus on developing an understanding of the category through the eyes of the consumer, and aligns your business model to that reality.

COSTING
Cost starts at $12,500 for 150 interviews