assesses and optimizes your advertising efforts. If your campaign is not;
intrusive, memorable, well-branded, and carrying a strong selling proposition,
then you're likely selling yourself (and your product) short.
An old adage
says, "It pays to advertise".
Now advertising pays even better with...
Important questions must
be answered before committing your ad dollars:
I reaching the right audience?
- Do they
understand what we're offering?
I just selling the category,
or is my brand front and centre?
- How does
this concept fit with my total brand strategy?
- How has
my campaign affected;
- brand awareness,
- shifted purchase
- How do
we compare to competitors ads?
Stand alone, or with
other Edge services, AdEdge is designed to:
all types of stimuli
creative for all media
a testing environment as
true to life as possible
advertising impact against other elements of the total marketing mix
placement strategies/media buying