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PACKEDGE
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PACKEDGE is a uniquely effective
research programme
that is designed to assess the entire presentation of
your product/ service. |
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PACKEDGE
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| PACKEDGE
at work! |
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PACKEDGE
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| PACKEDGE
at work! |
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Because
the package is the product...
You'll need all the edge we pack in
PackEdge evaluates:
- Power
of Presentation
(Impact of product on customers)
- Paradigm
Alignment
(How your product fits the category)
- Package
Involvement
- Price Point
- Flavour/
variety
- Colour
- Format/ size
- Purchase
motivation
- Promotional
impact
- Special considerations
In combination with:
In-home trial/usage
and attitude
Price sensitivity
Name generation
Corporate image
Brand extension
Taste Testing
Integrated group
discussion
Promotional testing
Benefit/ attribute
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