develops lucid understanding of category and brand specific buying
by determining exactly which products are bought by who, for who, how
often, in which variants, for which occasions and why. UseEdge is a benchmark of eclectic,
value-add thinking that is fundamental to Edge research design. For a
fraction of the cost of piecemeal research, UseEdge can incorporate all
key elements of the marketing mix into one programme, that is based on
assessing your product's total potential to get the sale each time the
consumer makes a new purchase decision, as the decision is being made.
UseEdge typically utilizes a personal
mall intercept and/or in-store automated response method to track respondents
through a logical sequence of purchase behaviours.
get a better attitude towards usage and attitude research with...
and Demographic Profile
of historical, lifestyle, and psychographic influences on category buying
of category related advertising, and brand usage experience
to Live Competitive Shopping Environment
- Careful identification
of brands, and variants bought during specific time frames/most often,
and which product would select "today" and why,
- Paradigm Alignment
Rating (unique to The Edge), to determine which product attributes are
most significant, and which brands/variants best convey each attribute.
of Any New Products/Extensions/Selling Propositions
- As a future
planning component and to unveil new opportunities, UseEdge may include
early evaluation of the potential for new product launches/extensions
or re-staging efforts which the client may be considering for their
Alignment Rating (unique to The Edge), to determine which product attributes
are most significant, and which brands/variants best convey each attribute.
Product Trials, and Assessment of Creative Direction
an army of stringently profiled category users on hand, UseEdge respondents
may be asked to try a new product in-store or in-home, and/or to review