USEEDGE  
UseEdge develops lucid understanding of category and brand specific buying behaviours, by determining exactly which products are bought by who, for who, how often, in which variants, for which occasions and why. UseEdge is a benchmark of eclectic, value-add thinking that is fundamental to Edge research design. For a fraction of the cost of piecemeal research, UseEdge can incorporate all key elements of the marketing mix into one programme, that is based on assessing your product's total potential to get the sale each time the consumer makes a new purchase decision, as the decision is being made.


UseEdge typically utilizes a personal mall intercept and/or in-store automated response method to track respondents through a logical sequence of purchase behaviours.

 

 

You'll get a better attitude towards usage and attitude research with...

Screening and Demographic Profile

  • Identification of historical, lifestyle, and psychographic influences on category buying behaviours,
  • Recollection of category related advertising, and brand usage experience

Exposure to Live Competitive Shopping Environment

  • Careful identification of brands, and variants bought during specific time frames/most often, and which product would select "today" and why,
  • Paradigm Alignment Rating (unique to The Edge), to determine which product attributes are most significant, and which brands/variants best convey each attribute.

Introduction of Any New Products/Extensions/Selling Propositions

  • As a future planning component and to unveil new opportunities, UseEdge may include early evaluation of the potential for new product launches/extensions or re-staging efforts which the client may be considering for their brand family.
  • Paradigm Alignment Rating (unique to The Edge), to determine which product attributes are most significant, and which brands/variants best convey each attribute.

Plug-in Product Trials, and Assessment of Creative Direction

  • With an army of stringently profiled category users on hand, UseEdge respondents may be asked to try a new product in-store or in-home, and/or to review creative material.